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Making a Video

 

What Makes a Good Video?

Research videos will be judged on the basis of:

  • Originality and novelty

  • Relevance and significance to current gaps in industry and practice

  • Potential impact

  • Presentation and clarity

Preference will be given to submissions that include links to websites that allow for reproducibility. These sources may include descriptive project websites, freely available papers (including ResearchGate and the IBPSA website), and code (including GitHub repositories).

How Do You Produce a Video?

It doesn’t take much more than a cell phone camera or a PowerPoint slide deck to create a compelling research video. What’s important is to have an interesting topic and clear story. Once you have that, consider styles such as:

  • Voiceover narration to a slide presentation

  • Recording of a live presentation or mock interview

  • Video screen capture of simulation results with overlaid text and music

 

Planning Your Video

Plan thoroughly and write a script – this will ensure you get the shots you want and you don’t video more than you need, thus making editing much easier.

  • Spend time thinking about your story, and tell it like a story with a clear beginning, middle and end

  • Think about how you can make that story personal in some way to the people who will watch your film, that will make them apply your research in some way to their own lives

  • Try and think of something that will take people by surprise - this is one of the elements of a video that is most likely to make someone share the film with their social network

  • Try and come up with some memorable visuals e.g. some sort of visual metaphor that sums up your research findings, a spectacular location or something entertaining that will help the key ideas stick in people’s heads

  • Think about how you might be able to engage with peoples emotions on some level (ideally positive rather than negative emotions)

Recording Your Video

Pay attention to the sound – if possible use an external microphone for interviews, or make sure the speaker is near enough to the camera’s built-in microphone, and watch out for background noise.

Always use a tripod for filming static shots and avoid zooming or moving the camera around unless it is absolutely necessary.

Make the editing software work for you – use titles, transitions and effects to convey meaning and make your video look more polished, but beware: over-using effects can be distracting and may look unprofessional.

Get clearance – getting signed consent forms from participants and using only copyright-cleared materials for things like images and soundtracks could save you massive potential headaches later on.